Builderscrack Trade Insights

Making New Zealand’s construction industry easier to understand

Builderscrack wanted to give New Zealand tradespeople a clearer picture of the forces shaping their industry without asking them to wade through long, text heavy updates. I developed the visual identity and infographic system for Trade Insights, transforming a wide mix of industry news, economic indicators and exclusive Builderscrack data into clear, engaging monthly visual stories.

What began as a visual communication system became an ongoing collaboration spanning more than three years and dozens of monthly editions. The flexible system made complex information easy to scan and understand, while establishing Builderscrack as a distinctive and credible source of insight into New Zealand’s construction and home improvement market. Over time, the data and commentary also became a regular source for stories across the New Zealand media.