Race Crew

Creating a team mark for some of NZ’s best riders

CW is a brand mark developed for Cycleways. It’s for those riders who want to wear less obvious branded cycling apparel. We wanted the CW logo to become a more intriguing part of the company – applied to some slick apparel, products and comms. It’s also proudly worn by some of New Zealand’s best riders with the guys rolling out various CW Race Crew team gear and merch.