TIDE – New Brighton Business Association

Branding for my local village business association

I was asked by TIDE, the New Brighton Business Association, to help shape a fresh visual presence for the local business community and bring their Discover New Brighton Guide to life. From the initial brief and creative direction, I developed the visual identity, bespoke landmark icons and printed guide.

I took the project from concept through to final artwork and print liaison, creating a cohesive visual language across print and social. I also created a small suite of social assets and templates for third party use, giving local businesses and community partners an easy way to share TIDE content while keeping the identity consistent.

As a local passion project, it was a chance to contribute creatively to my seaside village, celebrating its businesses, landmarks and unique coastal character, while encouraging people to explore and discover more of New Brighton.