Bacardi

Bacardi 150 year Limited Edition bottle design

To celebrate 150 years of Bacardi, Y&R Mars London commissioned me to develop the art direction and design for a bespoke collection of four limited-edition bottles. Each design explored a different chapter in the brand’s rich history—from founder Don Facundo Bacardí’s pioneering spirit and the origins of the iconic bat symbol, to the birth of cocktail culture in Cuba.

The challenge was to translate 150 years of heritage into a contemporary collection that felt distinctive, collectible and unmistakably Bacardi. A unifying legacy concept, expressed across four colourways, brought the stories together while giving each bottle its own character.

Alongside the packaging, I created key shopper communications to support the UK supermarket launch, extending the campaign from bottle to retail and helping turn a milestone celebration into a complete brand experience.