CYCLEWAYS BRAND ELEVATION

Elevating a specialised bike brand to the next level

Since bmx racing in my early teens in NZ, to commuting daily in London for over 16yrs – two wheels has always been second nature to me. After creating the original Cycleways logo a few years back, then returning to New Zealand. It was a pleasure to be asked to help out again to refresh the brand for one of NZ’s sweetest cycle stores. I refined and created a totaly bespoke logotype for a more current look. We then applied the new mark accross the brands many touchpoints including exterior & interior build signage, eco stationery. Including a neat Specialized® colab custom water bottle design. I was also required to design a new and improved website & shop to showcase Cycleways great range of ride gear. The key component of the brief was to attract the nationwide cycle community to engage & utilise the bike site & allow clear navigation to the shop, or the workshop section of the site. Plus intergrating the instagram feed, stories & a lifecycle newsletter section.